Boardman Bikes on board for Eden Classic sportive by the sea
Acclaimed British cycling brand Boardman Bikes is announced today as sponsor of the first-ever Eden Classic sportive which starts and ends at the Eden Project in Cornwall.
Eden is partnering with fellow Cornwall charity Tempus Leisure to deliver the spectacular new mass participation cycle on May 10.
Cyclists have until May 4 to sign up for what promises to be one of the bike events of the year. All three routes take in the stunning south Cornwall coast and countryside.
To celebrate the sponsorship, all riders who enter before the deadline will have the chance to win a men’s or women’s Boardman aluminium road bike.
Chris Boardman MBE, founder of Boardman Bikes, wrote his name into cycling history by winning the individual pursuit gold at the Barcelona Olympics in 1992.
Chris achieved many victories throughout his illustrious career including national champion at both junior and senior level, winning over 30 titles before turning professional following his Olympic success. He has represented his country at four Olympic Games, the Commonwealth Games and the World Championships.
Gordon Seabright, Director of Eden, said today: “We are thrilled and honoured that the Eden Classic has the support of a celebrated British cycling legend in Chris Boardman and the company that bears his name. It is a great boost for the Eden Classic – now shaping up as one of the must-do cycling events of the year.”
Chris Boardman said: “We are delighted to be sponsoring the first ever Eden Classic and love to support new exciting events that get all ages and abilities cycling. This event takes in some of my favourite UK views and I look forward to doing it myself one year!"
Ceri Harvey, Tempus Leisure Events Manager, said: “We are proud to be involved with the first-ever Eden Classic sportive, which is an exciting addition to our portfolio of events this year.”
The two prize Boardman bikes in the prize draw are being supplied through Velotive, Cornwall’s exclusive Boardman Elite and Performance Series dealer.
More than 500 cyclists have already signed up for the Eden Classic on May 10 when riders will have the unique chance to pedal the length of Eden past the world-famous Rainforest and Mediterranean Biomes as they start and finish their challenging journeys.
The three route distances are 36, 60 and 100 miles. All take in a refreshment stop at The Lost Gardens of Heligan. Friends and family of Eden Classic participants can enjoy Eden and Heligan free of charge on the day.
For more information and to enter the Eden Classic go to www.edenproject.com/edenclassic.