Marketing Executive

Salary / Rate of pay

£16,500 - £18,000pa

Overview

You will work with the Marketing Director and Marketing Manager to help implement the Eden Project marketing plan. You will help to build the Eden brand and to attract visitors to the destination. You will work with internal and external stakeholders - various teams within Eden, agencies etc. You will work closely with the rest of the marketing team: digital, research, sales etc. The full range of marketing disciplines are used: advertising, direct marketing, sales promotion, experiential, digital, B2B and trade.

Closing date

Wednesday, October 9, 2013

Expectations for performance

  • Assist Marketing Manager in the planning and implementation of targeted marketing campaigns
  • Work with agencies and the Marketing Manager on advertising and media buying
  • Work with compatible brands on promotional activity and develop reciprocal, mutually beneficial relationships
  • Copy writing, proof reading and working with designers to create leaflets, flyers and posters
  • Manage relationships and agreements with leaflet distributors
  • Print sourcing/buying
  • Production of Eden’s monthly e-newsletter
  • Updates to relevant sections of Eden website (alongside digital team)
  • Raise purchase orders and monitor department budget and expenditure
  • Compile & maintain databases. Organise mailshots
  • Maintain listings on events/ ‘What’s On’ websites
  • Manage special projects and the staff and volunteers seconded to those projects, e.g Royal Cornwall, flyering campaigns etc
  • Represent Eden at events and external meetings
  • Work with third parties to promote Eden via competitions, promotions and blog content

Key skills that will help you

  • Experience in advertising and media buying (mandatory 1 year or more)
  • Excellent writing skills (mandatory)
  • Project management skills
  • Creative judgement
  • Understanding of brands and how they affect consumer behaviour
  • Ability to understand research findings and use to improve marketing campaigns
  • Knowledge of tourism particularly in the South West an advantage
  • Experience/knowledge/appreciation of the charities sector
  • Managing the production of marketing materials
  • Commercial awareness

Qualities you will need to display

  • Creativity, flair and imagination
  • Team spirit
  • Enthusiasm
  • Diplomacy, flexibility  and ability to manage stakeholders and their needs/expectations effectively
  • Ability to give a clear brief to agencies etc
  • Organisational skills
  • Numeric ability
  • Sense of humour
  • Stakeholder management – both internal to Eden and external
  • Ability to juggle multiple projects at one time
  • Ability to work to tight deadlines

Qualifications that fit (essential)

  • N/A

Qualifications that fit (desirable)

  • N/A

How to apply

Download the pdf application form below, save it, fill in the boxes on the pdf, then email it back to recruitment@edenproject.com. Or give our recruitment line a call on 01726 811967.