The global level of carbon dioxide and its rate of increase are two of the most important factors in deciding the future of our civilisation and life on Earth.
This widget exists to make these two ideas readily available to anyone in the world, be they a farmer, a lawyer, a child or a retiree.
One might argue that these numbers aren’t of relevance to some people, but then one could argue the same of the FTSE, S&P, Nikkei etc., and certainly the global CO2 level is of much greater consequence. We also appreciate that this kind of numerical information does not necessarily motivate change when communicated in isolation, however it can form an extremely powerful element of a larger, blended communication strategy.
We believe that, considering its significance, this information needs to be household knowledge, and that it is a very curious thing that it still isn’t.
This is why we have made this widget embeddable, compact, colourful, easy to understand and free, so that news and weather publishers have every reason to use it, and no reason not to.