Date: 
Wednesday, July 1, 2009 - 11:55

The Eden Project and mycornwall.tv pair up to launch Eden’s first online TV venture

The Eden Project is set to reach a whole new audience with the launch of its first ever online TV channel. Eden Project TV launches on July 2, 2009 in partnership with online TV broadcaster mycornwall.tv and is available globally to viewers online, both through www.mycornwall.tv and as an embedded player within Eden’s website www.edenproject.com.

Eden Project TV is a groundbreaking, community-orientated online TV channel that will showcase Eden’s educational, horticultural and environmental work. Presented by Eden’s own familiar faces, including Chief Executive, Tim Smit, the channel will also offer an in-depth look at what goes on at Cornwall’s most famous visitor attraction, such as the Eden Sessions, where some of the music world’s biggest names take to the stage, and Eden’s many other innovative events and developments.

Tim Smit, CEO of the Eden Project said; “Eden has had a profound impact on the many millions of visitors that have made their way to Cornwall since we opened our doors in 2001. Now mycornwall.tv will allow us to share Eden’s work and story much further afield. Eden Project TV will effectively be a window into what goes on at Eden, enabling us to influence and engage people from a distance. It’s a pioneering idea and a fascinating service and we look forward to seeing the ways in which it will allow Eden to extend its reach and take its work to a global audience.”

Dorian Spackman, managing director of mycornwall.tv said; “Eden Project TV will enable Eden to take the sustainability agenda to new heights and into new markets. The viewers may never have visited Eden or even Cornwall but now they’ll get the chance to see Eden's invaluable work first hand and to discover how they can be a part of it, wherever they are in the world. We are incredibly proud to be working with Eden on this exciting venture and we hope it will have the dual effect of furthering the invaluable work of Eden and its people, whilst highlighting just a few of the many delights and resources that Cornwall has to offer, keeping the region firmly on the map as an unrivalled place to visit, live and work."

mycornwall.tv has put together a top quality team of television producers, supported by the latest technologies and the most commercially astute business support teams to capture the essence of Eden; the characters that work, volunteer and visit, as well as the ever-changing canvas of Eden throughout the seasons. Eden Project TV will enable those who love Eden, those who care about its messages and those companies who wish to highlight their environmental credentials, to dialogue together and form sustainable working relationships. It will excite, engage and retains its audience with exclusive content including behind-the-scenes footage, special promotions and audience interaction.