Wednesday, April 20, 2011 - 11:21

The Eden Project has hidden a golden ticket inside one of its new chocolate bars - the winner of which will get a special tour of the project and meet its co-founder Tim Smit.

In a contest reminiscent of Charlie and the Chocolate Factory, anyone buying the fair trade bar from the Eden Shop will have a chance to find the rare ticket.

The winner and three friends will receive a VIP tour of Eden and have lunch with Tim Smit.

They’ll also get special passes to see Eden’s spectacular summer circus show Labyrinth, where breathtaking stunts will be performed across the whole site.

The chocolate bars, which have each been stamped with Eden’s logo, have been launched to celebrate the project’s 10th anniversary.

They are handmade by Kernow Confectionary in St. Eval, near Wadebridge, using cocoa, sugar and vanilla sourced from fair trade co-operatives.

There are two additional golden tickets for second and third prize-winners. The first runner-up will get a pair of tickets to a concert of their choice at this year’s Eden Sessions which includes Brandon Flowers, Pendulum and The Flaming Lips. Third prize will be a £25 voucher to spend in the Eden Shop.

Tammy Barclay, Eden’s retail buyer, said: “We have wanted to sell our very own chocolate bar at Eden for a long time and our 10th anniversary gave us the perfect opportunity to launch it. It’s great to be able to work with a local company that uses fair trade ingredients to make a delicious tasting chocolate.

“Eden is a magical place and it is only fitting that our delicious new chocolate bars are launched in such a magical way.”

To find out more about Eden’s products, visit the Eden Project shop online: