St Austell Brewery and Eden Project team up with new beer and bar at the Biomes
Two of Cornwall’s best-known companies, St Austell Brewery and the Eden Project, are creating a distinctive new craft beer to celebrate a far-reaching new partnership agreement.
Eden Pale Ale, a 4.8% Cornish, golden draught beer will be spiced with a hint of saffron and alecost, a natural herb that was used to flavour beers in the 16th Century and which is grown at Eden by the side of the world-famous Biomes.
The three-year sponsorship deal means that St Austell Brewery will have exclusive pouring rights on the Eden site at Bodelva. The companies are also developing joint marketing plans across a wide-range of activities.
Customers will have the first chance to taste a test brew of Eden Pale Ale at this year’s Royal Cornwall Show where it will be on sale at the St Austell Brewery Bar.
Eden Pale Ale will be brewed with a blend of British malts plus continental and new world hops and will be the first of a portfolio of Eden-inspired beers to be developed.
James Staughton, Managing Director of St Austell Brewery said: “We are delighted to be working with Eden on this exciting collaboration. It seems a very natural partnership between such close neighbours.
“Eden Pale Ale will be an excellent addition to our range in the exciting new craft beer market and we look forward to developing a selection of Eden-inspired beers using ingredients grown just down the road at the famous attraction. There is a growing interest in craft beers at the moment and having recently won a national award for Admiral’s Ale we hope that Eden Pale Ale will also go down well.”
Gaynor Coley, Executive Director of the Eden Project, said: “Eden and St Austell Brewery are raising a glass to what feels like a partnership that has been waiting to happen for a long time.
“The brewery is steeped in tradition, providing great beers and pubs at the heart of the community for more than 160 years, while we are the new kids on the block with just 12 years under our belt but over a million potential customers every year. One of our herbs is going into the first beer recipe to mark this collaboration and it promises to be a great taste of the productive future ahead.
“This will not only be to our mutual benefit, we will also be exploring a whole host of joint marketing activities and ways of working for the benefit of the wider business community.”
The first brew of Eden Pale Ale beer will be jointly launched by St Austell Brewery and the Eden Project at the Royal Cornwall Show on Friday June 7 at 11:30am, and will also be sold at the Eden Project Café in St Austell town centre.
Eden Pale Ale will be craft brewed in the style of an American west coast pale ale using Saaz and Nelson Sauvin hops from New Zealand, saffron spice as well as some of Eden’s homegrown alecost. The flavour is dry and crisp with clean bitterness and a zesty hop character.
Alecost (also known as costmary) was introduced to Britain from the Orient in the 16th century and was once a popular herb with gardeners and brewers, who used it to flavour beer prior to the use of hops. Also once widely prized for its medicinal properties, alecost is a sweet smelling, aromatic herb and its combination with the fruity hops will give the new beer a crisp, refreshing character.
The news comes after another of St Austell Brewery’s craft beers, Admiral’s Ale, scooped gold in the SIBA National Craft Beer in Keg category at the prestigious National SIBA BeerX 2013 competition.
To celebrate the relationship with the Eden Project, St Austell Brewery will be running a competition at the Show where visitors will have a chance to win a Brewery Tours, visits to the Eden Project plus tickets to this year’s Eden Sessions.