Hat-trick for the Eden Project as it lands third consecutive national travel ‘Oscar’
The Eden Project in Cornwall was last night (Thursday October 31) named Best UK Leisure Attraction at the British Travel Awards for the third year running.
The awards, which are voted for by the public, are the biggest of their kind and are known as the travel industry Oscars.
In what was a great night for Cornwall, Best UK Holiday Region was won by Cornwall for the fifth year running.
Rita Broe, the Eden Project’s Strategic Marketing Director, collected the trophy at a Halloween Night Gala Awards Dinner at Battersea Evolution in London.
Rita said: “It’s a huge honour to accept this award on behalf of the fabulous Eden team for the third year running, so much more so because it represents a massive show of public support in what have been challenging economic times. To receive this as Cornwall is again voted best holiday region makes it even more special.
“We are grateful to everyone who took the time to vote for Eden and are proud to have been shortlisted with such a fantastic group of UK attractions.”
Lorraine Barnes Burton, British Travel Awards’ chief executive, said: “This year more than one million votes were cast by consumers to determine the winners of the coveted British Travel Awards – making it the largest awards programme in the UK; to win is truly an accolade.
“The travelling public regard the British Travel Awards winners logo as the benchmark for excellence when it comes to finding out who really are the best travel companies and the Eden Project is to be congratulated on their achievement in an awards programme which garners the opinions of the nation – these finalists and winners really are the best in travel.”
This summer Eden opened its new Rainforest Aerial Walkway and introduced thousands of tropical butterflies into the Rainforest Biome.
Following Eden’s biggest ever Harvest season featuring a wealth of celebrity chefs, its famous ice rink is now open for the winter. Over the Christmas period, Father Christmas and his reindeer will take up residence at Eden.
The other attractions nominated in Eden’s category were City Cruises in London, Legoland in Windsor, Berkshire, Longleat Safari and Adventure Park and Paultons Park in Hampshire, which is home to Peppa Pig World.
The British Travel Awards cover 75 types of holiday experiences, including destinations, accommodation and customer care.
The British Travel Awards is an independent organisation, audited by leading global accountancy practitioners Deloitte. The BTAs are the only travel industry accolades voted for exclusively by the travelling public, and the Awards serve to recognise all that is great about UK travel companies.