Thursday, February 27, 2014 - 15:00

On Friday, March 7, the Eden Project will be hosting the fifth Cornwall & South West Fruit Focus event, which looks to inject new ideas into the region’s fruit production and celebrate local success.

The event will feature a range of discussions, including market demand and grower opportunity. This includes discussions about how to bring under-utilised land back into cultivation for fruit growing, the potential for new products by blending exotic with locally grown fruit juices and differences between French and British approaches to niche fruits. The event will also look at a case study from Waitrose in sourcing local fruit as well as the co-operation and food hubs set up by the Tamar Grow Local project. 

Speakers include Mark Shepherd, Regional Branch Manager at Waitrose, Jon Clatworthy from Vigo Ltd, which makes fruit juicing equipment, William Hudson, Director of East Anglia Food Links; Peter Clarke, Historian of the Land Settlement Association, Alexander Hunt, a nut producer from Potash Farm in Kent, and Pip Howard, a silvaculturalist based near Poitier in France.

The first Cornwall and South West Fruit Focus was held in 2007 at Eden and was established by Economic Botanist Dr Andrew Ormerod to address a range of issues relating to encouraging the production and market development for fruit in the region.

Andrew said: “The aim of the Cornwall & South West Fruit Focus event is to spark off new ideas in the fruit productions sector and lead on positive developments based on the collective wealth of knowledge from the participants.”

Fruit Focus will take place from 10am until 4:30pm in Eden’s Gallery and there will be a cost of £10 per person to cover food. To book a place, contact Andrew via email:  or by calling 07908 978208. 

To find out more about the variety of events at Eden, go to: