Eden Project announces exciting new extension to customer engagement technology project
Cornwall’s world-famous visitor attraction, the Eden Project has announced an exciting new development to their customer relationship management (CRM) capabilities by extending the scope of technology provided by Green 4 Solutions.
Already utilising a CRM and e-marketing solution from Green 4 to provide a centralised customer view and improved communication with its visitors, Eden Project will now use the integrated booking solution to manage admissions, memberships and fundraising as well as ‘Eden Sessions’ music events and third party sales.
The prior investment in Green 4’s technology, built on the Microsoft Dynamics CRM platform, has enabled Eden to keep visitors at the forefront of the organisation. This exciting step forward, with an integrated booking solution on the same platform, will give the Cornwall attraction a better footing to understand customer data and make improvements as a result of the deeper insight. This ultimately leads to an enhanced customer experience online and at the venue.
Eden Project Director, Gordon Seabright, said: “We highlighted some time ago that CRM would be a key component in achieving our charitable aims and outreach programmes.
“Green 4 were the selected partner to deliver this project with us, starting earlier in 2014, and now we’re ready to develop our CRM capabilities even further. With booking and membership on the same platform as CRM, we have eliminated the need for integration of systems, which we expect to have a positive impact on the way we run our business.”
Green 4 Solutions Director, Peter Oliver, said: “We are delighted to be increasing the scope of our partnership with the Eden Project.
“Their forward-thinking approach in the area of CRM and ticketing, will help to ensure continued future growth for their business, and we are proud to be working with them.”
This extension follows recent announcements by Green 4 Solutions of partnerships with Barclaycard, Saskatchewan Roughriders and Southampton Football Club.