Eden Project announces Sessions partnership with Renault
Renault has become the Official Car Partner of the Eden Sessions in a three-year deal with the Eden Project.
Renault will use the sponsorship to demonstrate and promote their electric vehicle range, including the ZOE and Twizy models, and to reach new audiences in the South West and beyond.
ASUS remain the headline sponsor of the Eden Sessions, a deal that has been in in place since the 2014 Sessions
Rita Broe, Marketing Director of the Eden Project, said: “This is a great partnership for Eden, and for the Sessions. We are keen to promote the benefits of electric vehicles in reducing carbon emissions, and look forward to working with Renault to do that in a fun and engaging way.
“This year looks set to be one of the best Sessions seasons ever and we are delighted Renault will be part of it.”
James Boyer, Marketing Director, Renault UK, said: “As electric vehicle market leaders in Europe, we are passionate about our zero tailpipe emissions vehicles and the great benefits they have for the environment, air quality, running costs and driver enjoyment. Partnering with the Eden Sessions is a great fit for Renault, something we are very excited about and we look forward to showcasing our Z.E. electric range to Eden concert goers over the summer months.”
The 2016 Eden Sessions will see Lionel Richie (June 14 and 15 – both sold out), Tom Jones (June 26 – sold out) and Jess Glynne (July 14 – sold out) each play shows against the backdrop of Eden’s world-famous Biomes. More acts will be announced soon.
Last year (2015) saw Elton John play two consecutive headline shows at Eden. The other 2015 Eden Sessions were headlined by Paolo Nutini, Paloma Faith, Motorhead and Ben Howard.
The Eden Sessions has its own free-to-view online TV channel (www.youtube.com/edensessionstv) featuring regularly-updated videos of some of the gigs' finest shows.
Eden has long been a supporter of electric cars and has hosted events to showcase some of the ground-breaking vehicles now available. The project also has charging points for electric cars available for its visitors.
All of Eden’s electricity comes from Piclo, a collaboration between energy startup Open Utility and green energy provider Good Energy.
The service is the UK’s first online market for renewable energy, allowing consumers and generators to buy and sell renewable energy directly. Electric cars charged with renewable energy have an incredibly low environmental footprint.