Polar bear soft toy made from 100% recycled materials. 

Part of the keeleco range from Keel Toys, this eco-friendly cuddly toy is manufactured and stuffed with 100% recycled polyester from plastic waste. 

Weighted with recycled glass beads, and with cotton embroidered eyes instead of the traditional glass eyes, each keeleco soft toy has a unique and playful character. Even the iconic Keel logo and hang tag have been formed from sustainably sourced card and are attached to the toy with cotton. The sew-in label is also recycled. 

Did you know? 10 water bottles create enough fibre to make an 18cm soft toy. 

The process involved

Stage 1

Single use plastics and bottles have become one of the hot topics over the last few years resulting in the increased use of recycled polyester. Recycled polyester, also known as rPET, is obtained by first collecting bottles and other plastic waste and cleaning them. 

Stage 2

The clean bottles are then shredded. 

Stage 3

The shredded bottles are then crushed and formed in to pellets. 

Stage 4

The pellets are then crushed and melted to create the yarn.

Stage 5

The yarn is then spun to create the thread. The thread is then woven to create the base fabric. This process gives plastic a second life and uses 59% less energy to produce than virgin polyester.

Size: 18cm


UK standard delivery £5.75 (FREE on orders £50 and over)

Some exceptions may occur; we cannot guarantee free delivery for a small number of postcodes in remote areas of mainland UK.  Please view our full delivery and returns for these postcodes.

Most products are dispatched within 1-2 working days of receiving the order. We'll let you know by email when your order has been dispatched.

Your order will normally reach you within 3-4 working days. It may take a little longer in busy periods.


If you decide you do not want your goods for whatever reason, or if you believe your goods to be faulty, please email or phone us within 14 days of delivery to comply for a full refund with no fuss.

For all enquiries please call 01726 818891 or e-mail us: webshop@edenproject.com.