School Workshop: Rural Rebranding (year 12 and 13)

This workshop enables students to:

• use Eden Project as a working example of Rural Rebranding and part of Cornwall’s regeneration
• discuss the Rebranding Players and the Multiplier Effect set in the context of our local economy
• explore how Eden is run as a sustainable business and a Social Enterprise
• study the importance of our brand and marketing

We've designed the workshop to complement the following Geography syllabuses:

Edexcel GCE Geography 
Unit 2 option - Regenerating places
4A.9: Rebranding attempts to represent areas as being more attractive by changing public perception of them.
4A.12: Different rural stakeholders have different criteria for judging the success of rural regeneration.

OCR GCE Geography (H481) 
Topic 2.1 Changing Spaces; Making Places
Unit 5c - Making a successful place requires planning and design.  
Case study of one place that has undergone rebranding, including: 

• why the place needed to rebrand
• strategy/strategies involved in the rebranding of the place
• the role and influence of a range of players involved in the placemaking
• how the rebranding has altered people’s perception of that place
• the relative success of the rebranding.

WJEC Eduqas GCE A LEVEL in GEOGRAPHY
SECTION B – Changing Places 1.3: Changing Places 
1.3.7: The rebranding process and players in rural places

• Diversification in the post-productive countryside is achieved through re-imaging and regenerating rural places through recreation, heritage, media and event management that have been driven by local groups and external agencies.
• The consequences of rebranding on the perceptions, actions and behaviours of people, including those in other places who choose to relocate there, changes to businesses and the local community.

It also offers content aimed to extend students’ thinking beyond the specifications.
 

This takes place in a workshop room inside our purpose built education centre, The Core, with an optional follow-up activity across the Eden site.

The workshop costs £8.75 per pupil, with a minimum charge of £175 per group (includes VAT). Group size is flexible. The cost includes:

• a facilitated workshop with our Education Team
• free access to the Eden site for the day
• all equipment needed for the workshop
• a base for your bags in our purpose-built education centre, The Core
• a space to eat your own lunch

The price includes free entry for accompanying adult helpers (please note our suggested adult/pupil ratios are as follows: Early Years Foundation Stage, 1:3; Key Stage 1, 1:6; Key Stage 2 and 3, 1:10; Key Stage 4, 1:15; Key Stage 5, 1:20). Additional adults are charged at our group booking rate. 

We also offer a free preparatory visit to Eden for teachers wanting to plan their school trip, which should be booked in advance.

Find out the steps we’ve taken to ensure that all participants on Eden Project school visits are safe, with our health and safety guidelines.