Privacy policy

1. Who are ‘We’?

In this policy, the words ‘We’, ‘Us’ or ‘Our’ refer to The Eden Trust and its subsidiary and affiliated companies. This includes Eden Project Limited, Eden Project International Limited, Eden Campaigns Limited (including Eden Project Communities), Eden Sessions Ltd, and other companies that may be incorporated as the part of the Eden Group of companies from time to time. Any one of these may be the data controller, data processor or both data controller and data processor of your personal data that We collect from you from time to time. 

It's really important to Us that you trust Us with your personal data so We want to make sure that you understand what personal data We hold about you and how We collect, store and process it. 

We will use your personal data in the way(s) set out in this policy.  If you are not happy with the way that We are using your personal data, please do not provide us with your personal data (We have set out more information on how We collect your personal data below). If you have any questions about this policy, or what We do with your personal data, please contact Us using the contact details below. 

You can contact Us about this policy at infomanager@edenproject.com or write to the Information Manager, Eden Project, Bodelva, Cornwall PL24 2SG.

2. What is personal data?

Personal data is information about you that can help Us identify you, such as your name, address, phone number or email address, or more discrete data such as the device ID of any smartphones, tablets or similar mobile devices you own. 

There are also special categories of personal data that are treated by law as being particularly sensitive. This may include your racial or ethnic origin, your religious beliefs or information related to your health. We will only ever collect special categories of data where We have your explicit consent to do so, where it is in your vital interests that We do so, or to enable Us to make decisions regarding the services that We provide to you.  

3. What personal data do We collect about you? 

The nature and the type of personal data we collect will depend on why you are giving it to Us. 

We collect personal data about you when you:

• Use Our website. We collect information where available including your device's ID, IP address, operating system and browser type. This information helps us produce anonymised data about our users’ browser behaviours. Our website also uses cookies – for more information please read Our full cookies policy;
• Purchase items from Our online shop (including purchasing tickets to come and visit Us). We collect information such as your name, contact details, delivery address (if applicable) and your bank/credit card details;
• Interact with Us on Our social media pages (such as Facebook, Instagram, YouTube, X and TikTok). We collect information about you from social media sites if the settings on your accounts or the privacy policies of those sites give Us permission to do so. This would include your name, and any direct or private messages sent to Us;
• Sign up for Our newsletter. We collect information such as your name and email address and may audit your ‘click throughs’ on the newsletter emails that we send to you;
• Participate in competitions or events hosted by Us or if you make a donation to us. We collect information such as your name, contact details, delivery address (if applicable) and your bank/credit card details. In some rare circumstances (e.g. if you were taking part in the Eden Marathon) We may also ask you for information related to your health;
• Through Our CCTV footage when you visit Us in person. We operate CCTV at some of Our venues to protect your safety; or
• Voluntarily provide Us with your personal data whilst completing surveys, signing up for events, or providing feedback. We collect information such as your name, email address, postal address and any additional comments or information you give to Us.

If any of your personal data changes, or you believe that any of the personal data that We hold is incorrect, please let Us know by contacting Us at infomanager@edenproject.com and We will ensure that the Personal Data is up to date. We may also contact You from time to time to verify that Your Personal Data is up to date.  

4. What do We use your personal data for? 

When processing your personal data, We will only do so in relation to specific purposes and only after giving careful consideration to ensure that your privacy rights are not seriously impacted. 

We will process the personal data that you provide to us in the following ways for the purpose of (and on the basis of) our performance of our contractual obligations to you:

• To provide you with the services that you have requested or purchased from Us, such as fulfilling your purchase of a ticket or membership through Our website (this may include correcting any errors that you have provided such as any typos in your postal address);
• To administer Our events that you wish to attend, such as if you have entered Our Eden Marathon We will need to process your entry information to put on the race, including your medical information to ensure that you are protected on the day; or
• In order to verify your identity (i.e. to confirm that you are who you say you are), such as verifying your eligibility for a Locals' Pass or granting you access to an age restricted event.

We will process the personal data that you provide to us in the following ways based on our "legitimate interests" as a business:

• Where We do research on demographics, interests and behaviour based on the information you provide to Us. We do this to better understand you. This research is compiled and analysed on an anonymised basis. We may share this anonymised data with potential advertisers or business partners;
• In order to improve the services We provide to You and your experience when you come to visit Us (by knowing a little bit about you We are able to deliver a better service to you);
• To inform you of Our work as a Charity and related products, services and events.  You will be given the opportunity to opt out on each occasion that you receive one of these communications.  
• To create a profile about you to ensure Our communications to You are relevant and timely, and to provide you with an improved experience when using Our services
• To deliver relevant and personalised advertising experiences, We may use tools like Custom Audiences and Lookalike Audiences to target our advertisements on social medial platforms (SMPs) more effectively.  To do this We may share hashed customer information (such as name and email addresses) with SMPs, like META and X. This information is used to match Our customer data with SMP users, or to generate a list of users who are not Our customers, but who share similar interests and characteristics. To create relevant and personalised advertising experiences, We rely on our legitimate interest as we aim to create an engaged audience that is interested in knowing more about the services that Eden has to offer. Please bear in mind that this advertising method is also based on data that you as a user of an SMP have provided independently and is also dependent upon the privacy setting that you have associated to your social media account.
• To provide your personal data to Our insurers from time to time.
• In addition, we currently do not undertake any screening of individuals but may choose to do so in the future. Screening allows Us to understand the background of the people who support Us and helps Us to make appropriate requests to supporters. In doing this, We may use additional information from third party sources when it is available. This information is compiled using publicly available data about you, for example addresses, listed Directorships or wealth screening in a given area. 

If you do not wish your information to be screened or if you wish to view or edit any profile that we have created about you, please let Us know, either by email to infomanager@edenproject.com, by post to the Information Manager, Eden Project, Bodelva, Cornwall.  PL24 2SG, or by telephoning 01726 811972.  

We will only retain such profiles for as long as it is appropriate to do so and will always delete this data responsibly in line with Our Data Retention Policy:

• To respond to any queries that you ask Us;
• Helping Us identify and fix defects or errors in Our sites, system or services; or
• To carry out research in relation to your participation in any of Our programmes or events that you have attended in order to measure customer satisfaction, evaluate the success of Our programmes or to troubleshoot any issues.

We will process the personal data that you provide to us in the following ways in order to comply with Our legal obligations:

• To retain and process records when you make a donation to Us for Gift Aid transactions;
• To ensure that Our sites are kept secure and to prevent crime;
• For the purposes of identifying and preventing fraud; and
• To comply with statutory or regulatory requirements, such as reporting requirements Health and Safety Law.

Marketing Communications

We will also process your personal data where you have given your consent to us doing so, for example:

• When you have asked to receive Our newsletter;
• When you have asked to receive other forms of marketing communication about Us;
• When you have asked to receive information about Our upcoming events.  

Where We are relying on consent to process your personal data, We will only process your personal data for the purpose that you have given Us consent for. If you would like to receive these communications but have not opted in please contact Us on 01726 811972 or email: infomanager@edenproject.com indicating your preferred channel to receive marketing communications from Us. 

We may occasionally contact you where you have purchased tickets or a product from Us in the past and We want to tell you about a similar event or product; where We do so We will provide you with an opportunity to "opt-out" of such communications. 

If you do not wish to receive marketing or fundraising communications from us or other charities We suggest that you also please ensure that you register with the Fundraising Preference Service here.

5. Who do We share your personal data with?

Except where We use third party services to collect information, when you are asked for personal data by Us, you are sharing that information with Us alone, unless We specifically state otherwise below. As explained above, 'Us' includes Eden Project Limited, Eden Project International Limited, Eden Campaigns Limited, Eden Sessions Limited, and other companies that may be incorporated as the part of the Eden Group of companies from time to time. Our group shares various operations and business processes so We need to share data within our group in order to fulfil our contractual obligations to you, or because it is in our legitimate interests to do so.

We may also provide your personal data to third parties who may process your data as part of the services they carry out on Our behalf. In order to provide you with the services that you have requested from Us, the following third parties may also need to process your personal data:

• A. third party product and service providers who We engage on your behalf to provide the products or the services that you have agreed to purchase (such as the purchase of tickets or delivery of goods purchased on Our website. This may include, for example, fulfilment houses, courier companies (such as DPD), Royal Mail and FRS Systems (who provide the online entry system for participants in the Eden Marathon);
• B. any statutory, governmental or regulatory body that requests the personal data and that We are obliged (by law or by regulation) to provide;
• C. our analytics and search engine providers that assist Us in the improvement and optimisation of Our website. We currently use Google Analytics. Their privacy policy is available here;
• D. local competition partners who team up with Us to host competitions who We share personal data with as part of Our partnership;
• E. where you have given us your consent to do so, we may also provide your personal data to Our onsite partners such as Hangloose Adventure.

Please be aware that advertisers or websites that have links on Our site may collect personally identifiable information about you. This privacy statement does not cover the information practices of those websites.

As Our requirements change, We may need to change the third parties that process your personal data to meet those requirements. 

We do not sell or rent your personal data to anyone. We will never provide your personal data to another company or charity for their marketing purposes without your explicit consent.

6. How do We protect your personal data?

We will always do Our best to keep your personal data secure. Steps We take in order to do this include the use of technical controls (such as encryption and network protection), limiting the number of people working for Us who have access to your data and ensuring that they are trained in protecting your personal data.  

Where We use external suppliers to process your personal data, We put contracts in place to make sure that they treat it as carefully as We would and use it only in accordance with the instructions that We give to them.  Where these suppliers operate outside of the European Economic Area (EEA), We will make sure that the levels of protection provided are at least equal to those required by UK law. 

7. Retention of your personal data

We will only retain your personal data for as long as We need to keep it. In considering how long to retain your data we will always take into account factors such as any ongoing obligations We have to You, the nature of Our relationship with You, legal requirements (e.g. in relation to HMRC statutory retention periods) and contractual requirements. We will not keep Your data indefinitely and will always dispose of it carefully when it is no longer necessary for Us to retain it, in line with defined schedules in Our Data Retention Policy. 

8. Your Rights – What are the choices available to you regarding collection, use and distribution of your personal data?

The law gives you a number of rights in relation to your personal data and Our use of it. You have the right:

• A. to ask Us not to use your personal data for direct marketing purposes;
• B. to ask to see what personal data We hold about You and to find out about the way that We process the data (and in some circumstances, You can ask Us to provide a copy to a third party);
• C. to ask Us to correct or update any personal data which is inaccurate;
• D. to ask for personal data to be deleted in some (but not all) circumstances where there is no good reason for Us to continue to process it; and
• E. to ask Us to temporarily stop using your data if You don't believe that We have a right to use it, or to stop Us from using your personal data where there is no good reason for Us to continue to use it.

If You would like to exercise any of the rights listed above, or if You have any queries or concerns about the way We use Your personal data (or any questions about this privacy policy), You can contact us by email at infomanager@edenproject.com by post to the Information Manager at Eden Project, Bodelva, Par, Cornwall, PL24 2SG or by telephone at 01726 811972.

Your Right to Lodge a Complaint

If you are unhappy with the way We have dealt with your personal data please complete and submit this Complaints Form so that We can try to put this right. If you have any further questions about how We process and retain personal data please contact Us in the first instance at infomanager@edenproject.com or by writing to the Information Manager, Eden Project, Bodelva, Cornwall, PL24 2SG 

If you are still not satisfied, you have the right to lodge a complaint with the Information Commissioner’s Office. Further information on how to do this is available here.

9. Changing this policy

We may make changes to this policy from time to time. If We make any significant changes to this policy that impacts the way in which your personal data is treated, We will post the changes on this page or, where We feel that the changes are really significant, We may contact you directly.  Changes will apply from the time We post them (either here on Our website or when We contact you). This policy was last changed on 8 April 2026.

10. How can you access, update or delete your personal data?

In addition to the options outlined in this policy, you have the ability to change or update any of the personal data we hold about you. Should you wish to do so, please contact Eden’s Information Manager by email at infomanager@edenproject.com. Alternatively, if you have an account, you may log in to your personal profile on our booking site for Tickets, Membership and Passes here or our online shop here to update your information directly.