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Eden to pass on ‘Great British Summer Savings’ to visitors with VAT cut

This summer, the Eden Project will pass on significant summer savings to visitors following new government legislation that will see VAT cut from 20 percent to 5 per cent for UK family attractions.

VAT relief

Boy and girl playing on climbing frame at Eden Project

VAT relief

The welcome relief will see ten weeks of ‘Great British Summer Savings’ on General Admission and children’s meals for visitors to the Eden Project between Thursday 25 June and Tuesday 1 September 2026.

Under the reduced rate, entry to the Eden Project will be £31.06 for an adult when booked in advance, student entry will be £28 and children aged 5 – 15 can get in for £10.94 representing a 23 per cent discount for a family of four on Eden’s on the door ticket price, with under 5’s going free as usual.

As an educational charity celebrating its 25th anniversary, the Eden Project has welcomed the decision at a time when families are feeling the sharpest effect of the cost of living.

Simon Townsend, general manager at the Eden Project, said: “Everyone deserves to enjoy the summer holidays – and nothing says family holiday like a great British day out.

“We’d like to say a big ‘thank you’ to the Chancellor of the Exchequer Rachel Reeves for passing this welcome scheme. As a charity, every ticket sold supports our charitable mission to help people build a closer relationship with the natural world – which we know is vital for wellbeing, confidence and resilience. We do that through showstopping programmes, eye-opening exhibits and rich cultural experiences.

“Being able to pass these savings on means more families can enjoy a day out together, at a time when it matters most, while contributing to a great cause.”

From 25 July to 6 September, the Eden Project will transform into a vast, immersive dinosaur world as one of its most beloved family experiences returns – bigger, bolder and almost three times the size of the original.

This summer’s Dinosaurs Return brings together 15 large‑scale animatronic dinosaurs, including several life-size species and a 40‑foot Tyrannosaurus rex, hidden among Eden’s lush landscapes.

Joining the Cretaceous capers, the internationally acclaimed, Olivier Award-winning Dinosaur World Live will be enthralling audiences with a captivating 45-minute show three times a day.

The renowned Wildlife Photographer of the Year exhibition (6 June – 5 September), produced by the Natural History Museum, also returns, showcasing extraordinary images from one of the world’s most prestigious wildlife photography competitions, highlighting the beauty, diversity and fragility of life on Earth.

The Great British Summer Savings admissions are available to purchase now and will apply to all General Admission and Universal and Pension Credit tickets purchased for a visit between Thursday 25 June and Tuesday 1 September 2026. Any tickets already purchased for these dates at the full rate will be refunded the difference.

Visit www.edenprojectcom to find out more and pre-book your tickets.